Elevate your brand with the evocative power of art. We facilitate authentic and impactful collaborations between brands and the art world.

2019 MAP Global Campaign Backdrop, Polymetis

NAMARA helps brands deepen their cultural relevance by drawing on the power and mystique of the art world. We serve as culture builders, seamlessly integrating art into your physical and digital spaces as well as your marketing and communications strategies.

Use two fingers to move the map

Canada Goose Retail Art Collection Viewable in Store Locations Around the Globe • Fairmont Hotels & Resorts Behind the Scenes Visual Narrative Strategy & Capture • MAP Campaign Backdrop by Polymetis for the Global Launch of BRANTA • Inuit Art Marketplace Corporate Citizenship Program • Retail Experience Strategy Consultation that applies the priorities of dedicated exhibition spaces to retail environments • Creative Strategy Development for a High-Volume Consumer Goods Distributor • Juxtapoz Podcast (ep. 127, 23-12-23) Featuring Saimaiyu Akesuk & Natalie MacNamara • Artist Lightboxes, commissioned and/or licensed for in-store display around the globe Canada Goose Retail Art Collection Viewable in Store Locations Around the Globe • Fairmont Hotels & Resorts Behind the Scenes Visual Narrative Strategy & Capture • MAP Campaign Backdrop by Polymetis for the Global Launch of BRANTA • Inuit Art Marketplace Corporate Citizenship Program • Retail Experience Strategy Consultation that applies the priorities of dedicated exhibition spaces to retail environments • Creative Strategy Development for a High-Volume Consumer Goods Distributor • Juxtapoz Podcast (ep. 127, 23-12-23) Featuring Saimaiyu Akesuk & Natalie MacNamara • Artist Lightboxes, commissioned and/or licensed for in-store display around the globe Canada Goose Retail Art Collection Viewable in Store Locations Around the Globe • Fairmont Hotels & Resorts Behind the Scenes Visual Narrative Strategy & Capture • MAP Campaign Backdrop by Polymetis for the Global Launch of BRANTA • Inuit Art Marketplace Corporate Citizenship Program • Retail Experience Strategy Consultation that applies the priorities of dedicated exhibition spaces to retail environments • Creative Strategy Development for a High-Volume Consumer Goods Distributor • Juxtapoz Podcast (ep. 127, 23-12-23) Featuring Saimaiyu Akesuk & Natalie MacNamara • Artist Lightboxes, commissioned and/or licensed for in-store display around the globe Canada Goose Retail Art Collection Viewable in Store Locations Around the Globe • Fairmont Hotels & Resorts Behind the Scenes Visual Narrative Strategy & Capture • MAP Campaign Backdrop by Polymetis for the Global Launch of BRANTA • Inuit Art Marketplace Corporate Citizenship Program • Retail Experience Strategy Consultation that applies the priorities of dedicated exhibition spaces to retail environments • Creative Strategy Development for a High-Volume Consumer Goods Distributor • Juxtapoz Podcast (ep. 127, 23-12-23) Featuring Saimaiyu Akesuk & Natalie MacNamara • Artist Lightboxes, commissioned and/or licensed for in-store display around the globe

Why Art + Business?

Meaningful collaborations between the worlds of business and art generate benefits for both. Artists gain access to new platforms and opportunities for career building. Companies benefit from an elevated brand perception by becoming cultural producers and helping to shape the contemporary art landscape. Art lends an aura of sophistication and cultural awareness, offering a luxury association that can heighten brand value. Art is also a conduit for storytelling, and carefully curated selections help strengthen brand values. But the artworld can feel inaccessible. Systemic differences may prevent or hinder the realization of collaborative projects. As curators, we bridge the worlds of art and business, pairing our unique art-world perspectives with hands-on experience servicing global brands and distinguished corporations. We navigate any challenges that may be presented so our partners receive exceptional outcomes without compromising experience, timeline or quality.

Collections

We design corporate collections & retail museums that tell audiences who you are.

Public Art

We curate public art programs and administer necessary municipal processes.

Experience

We develop immersive projects that offer your audiences unique sensorial experiences.

Exhibitions & Spatial Design

We design exhibitions & spaces that expose your audiences to thought-provoking perspectives.

Art Direction & Design

We act as art directors & designers, shaping your brand with inventive art-led thinking.

Creative Strategy

We apply art-world values to your brand strategy for creative approaches & novel results.

Our Expertise & Process

Whereas the West Baffin Cooperative is rich with content, NAMARA provides a unique perspective and project management toolkit, which serves to enhance the Inuit art of our member artists. For each collaboration between the two organizations, the drawings, prints and sculpture for which Kinngait is known, are reimagined in unique materials and on a grand scale. Our member artists have become inspired by this relationship and have been enticed to think differently about their practices as a result. It has been my experience that the projects undertaken between NAMARA and West Baffin Cooperative generate considerable public enthusiasm and significant media attention.

William Huffman

Interim General Manager & Marketing Director, West Baffin Cooperative