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Elevate your brand with the evocative power of art. We facilitate authentic and impactful collaborations between brands and the art world.

NAMARA helps brands deepen their cultural relevance by drawing on the power and mystique of the art world. We serve as culture builders, seamlessly integrating art into your physical and digital spaces as well as your marketing and communications strategies.

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Canada Goose Retail Art Collection Viewable in Store Locations Around the Globe • Fairmont Hotels & Resorts Behind the Scenes Visual Narrative Strategy & Capture • MAP Campaign Backdrop by Polymetis for the Global Launch of BRANTA • Inuit Art Marketplace Corporate Citizenship Program • Retail Experience Strategy Consultation that applies the priorities of dedicated exhibition spaces to retail environments • Creative Strategy Development for a High-Volume Consumer Goods Distributor • Juxtapoz Podcast (ep. 127, 23-12-23) Featuring Saimaiyu Akesuk & Natalie MacNamara • Artist Lightboxes, commissioned and/or licensed for in-store display around the globe Canada Goose Retail Art Collection Viewable in Store Locations Around the Globe • Fairmont Hotels & Resorts Behind the Scenes Visual Narrative Strategy & Capture • MAP Campaign Backdrop by Polymetis for the Global Launch of BRANTA • Inuit Art Marketplace Corporate Citizenship Program • Retail Experience Strategy Consultation that applies the priorities of dedicated exhibition spaces to retail environments • Creative Strategy Development for a High-Volume Consumer Goods Distributor • Juxtapoz Podcast (ep. 127, 23-12-23) Featuring Saimaiyu Akesuk & Natalie MacNamara • Artist Lightboxes, commissioned and/or licensed for in-store display around the globe Canada Goose Retail Art Collection Viewable in Store Locations Around the Globe • Fairmont Hotels & Resorts Behind the Scenes Visual Narrative Strategy & Capture • MAP Campaign Backdrop by Polymetis for the Global Launch of BRANTA • Inuit Art Marketplace Corporate Citizenship Program • Retail Experience Strategy Consultation that applies the priorities of dedicated exhibition spaces to retail environments • Creative Strategy Development for a High-Volume Consumer Goods Distributor • Juxtapoz Podcast (ep. 127, 23-12-23) Featuring Saimaiyu Akesuk & Natalie MacNamara • Artist Lightboxes, commissioned and/or licensed for in-store display around the globe Canada Goose Retail Art Collection Viewable in Store Locations Around the Globe • Fairmont Hotels & Resorts Behind the Scenes Visual Narrative Strategy & Capture • MAP Campaign Backdrop by Polymetis for the Global Launch of BRANTA • Inuit Art Marketplace Corporate Citizenship Program • Retail Experience Strategy Consultation that applies the priorities of dedicated exhibition spaces to retail environments • Creative Strategy Development for a High-Volume Consumer Goods Distributor • Juxtapoz Podcast (ep. 127, 23-12-23) Featuring Saimaiyu Akesuk & Natalie MacNamara • Artist Lightboxes, commissioned and/or licensed for in-store display around the globe

Why Art + Business?

Meaningful collaborations between the worlds of business and art generate benefits for both. Artists gain access to new platforms and opportunities for career building. Companies benefit from an elevated brand perception by becoming cultural producers and helping to shape the contemporary art landscape. Art lends an aura of sophistication and cultural awareness, offering a luxury association that can heighten brand value. Art is also a conduit for storytelling, and carefully curated selections help strengthen brand values. But the artworld can feel inaccessible. Systemic differences may prevent or hinder the realization of collaborative projects. As curators, we bridge the worlds of art and business, pairing our unique art-world perspectives with hands-on experience servicing global brands and distinguished corporations. We navigate any challenges that may be presented so our partners receive exceptional outcomes without compromising experience, timeline or quality.

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Working with NAMARA is an inclusive and inspiring process. Each brief is treated as distinctive and there is an inherent respect for your business requirements and the Artists. I have worked with NAMARA for a decade (in my former role as CMO at Canada Goose) and the projects and service have always been delivered on time to budget and on brief (plus some).

Penny Brook

CMO, The Body Shop (former CMO, Canada Goose)

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Newsworthy.

In 2022, NAMARA launched a self-funded, not-for-profit curatorial research initiative. NAMARA | projects Curators’ Studio is committed to advancing research and developing strategic resources that sit at the intersection of curation, art, and business. Click here to go to NAMARA | projects.

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