Strategy For Culture-Shaping Brands We work at the intersection of art and commerce, defining how brands are understood culturally.
2019 MAP Global Campaign Backdrop, Polymetis
NAMARA helps brands deepen their cultural relevance by drawing on the power and mystique of the art world. We serve as culture builders, seamlessly integrating art into your physical and digital spaces as well as your marketing and communications strategies.
Why Art + Business?
Meaningful collaborations between the worlds of business and art generate benefits for both. Artists gain access to new platforms and opportunities for career building. Companies benefit from an elevated brand perception by becoming cultural producers and helping to shape the contemporary art landscape. Art lends an aura of sophistication and cultural awareness, offering a luxury association that can heighten brand value. Art is also a conduit for storytelling, and carefully curated selections help strengthen brand values. But the artworld can feel inaccessible. Systemic differences may prevent or hinder the realization of collaborative projects. As curators, we bridge the worlds of art and business, pairing our unique art-world perspectives with hands-on experience servicing global brands and distinguished corporations. We navigate any challenges that may be presented so our partners receive exceptional outcomes without compromising experience, timeline or quality.
The art program acted as a source of pride for CG employees around the world and gained many accolades through media — especially in luxury. NAMARA’s expert, responsible and respect-based approach to celebrating and representing Indigenous artists and their distinctive culture meant Canada Goose could act as an amazing global platform to talented artists that may not otherwise have been enjoyed and celebrated so expansively.
CMO, The Body Shop (former CMO, Canada Goose)
